5 Ways to Increase Your Website Traffic in 2018 (UPDATED)

Do you agree that when it comes to SEO, the first thing we think of is TRAFFIC.. All of us get wrapped up with Top Google rankings because website visitors is what makes the online business world go round. There are so many different ways to get traffic to your website, so let’s dive into the most effective ones with immediate effect.

1. Take Care of Your Website’s Load Time

Google says that a web-page should load in under 4 seconds. While website load time is not directly a ranking signal, it does affect user signals, which Google uses to determine which site to serve up as a “best match” to user queries. If your site takes too long to load, your bounce rate will be sky high, and many customers will simply go back to the search results and find a competitor with a quicker website. Make sure that your website is technically optimized. You can significantly increase the loading speed by compressing images, moving to faster hosting, removing all unnecessary code fragments. The faster your website is, the better. Free tools, such as Web Page Test allow you to identify bottlenecks in web-page speed.

2. Target Long-Tail Keywords

The easiest way to select the least competitive keywords is to use those key phrases, which contain at least 3-4 words. All 1- and 2-word queries have HUGE competition. In terms of budget, it is much more expensive to compete for short keywords and much more profitable – for long tail ones. It is less risky to target many long tail queries and is easier to get high rankings on Google for them also because it looks more natural for Google when your backlinks all have different anchor texts and different keywords. Learn about 5 reasons why long tail queries are much more profitable than short ones. If you are new to keyword research, we can provide a list of relevant keywords for your niche and analyze your competitors as well.

3. Mind Internal Linking

The strength of your link profile isn’t solely determined by how many backlinks you have – it can also be affected by your internal linking structure. Internal linking is one of the leading On-page SEO strategies that helps to: navigate a website improving usability, spread link juice around websites properly, establish information hierarchy for the given website. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. It is recommended to have 2-5 internal links on each page, but they must be relevant, useful and equally spaced on the page.


4. Implement Schema Microdata

Although schema and other types of microdata have been around for several years, very few websites implement it. It is a type of structured markup format that makes it easier for search engines to parse and interpret the information on a website more effectively. This, in its turn, can increase your visibility. Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it does improve your website’s rich snippets, which can help your site appear more prominently in SERPs and improve click-through rates.

5. Pay Attention to On-Page SEO

You won’t rank high without On-page optimization. Optimizing your content and the HTML code for search engines is still a valuable and worthwhile practice to boost your organic traffic. If you want to get familiar with it, in a nutshell, check our full On-page SEO Checklist for Every Website.