How To Get More Followers On Instagram In 2019

Instagram today is one of the most popular social networks in the online world and guarantee the territory of your company in it, is a smart move in the search for new leads.
The social network has grown impressively in recent years, reaching more than 500 million active users, surpassing even Twitter , Pinterest and the beloved Snapchat .

Knowing how to communicate with your audience through this means guarantees a good advantage for your company, but, before that, it is necessary to know how to win followers that get hooked with your publications.

Thinking about that, we separated 27 ways to conquer new Instagram followers for your brand today. Continue reading to discover more!


Why invest in Instagram?

If the number of more than 500 million active users in the network does not convince you, it may help to let you know that the use of images in content marketing brings surprising results for any type of business.

And not only that. Instagram has more than 60% of the users connected daily and with an average of 80 million shared photos per day. On the other hand, according to Global Index , the network doubled its size in the last year, with an even higher growth forecast after the implementation of Instagram Stories .

If your person interacts on Instagram, there are no excuses not to be online as well, taking advantage of the communication channel to create ever closer links with your audience.

Investing in Instagram does not demand much to guarantee a good first step, just:

Attention to trends
Beware of the communication tone
Publish frequently
Interact online
Therefore, do not waste any more time and go now to create your profile on the net !


And if I want to ... buy followers?

If you still think that buying fan packages is the best alternative for your business, it is better to stop and rethink your marketing strategy. The same happens with the purchase of e-mail lists.

Buying users on Instagram means that you are adding, in a non-organic way, a huge number of numbers that will later become an adornment on your profile. These additions include a good number of false profiles, inactive users, and worst of all, active users that are not your niche.

Always remember that the numbers, in themselves, do not guarantee sales or popularity. It is necessary that you consider coupling, conversions and other metrics that are not just vanity.

Before starting with our main theme, I invite you to download the ebook about Instagram to learn more about the social network, about strategies and best practices:

guide on instagram

The best publication schedule

According to statistics, the best times to publish images in instagram during the week are between 5:00 p.m. and 6:00 p.m. The end of the week (Saturdays and Sundays) in the afternoon hours is when more users are in the social network. If we talk about publications for Instagram Stories, (the famous publications that are deleted in 24 hours) we could apply the same rule.

However, this may not be a rule for you, in many cases these times may not work for your audience, for various reasons, the first is to know your audience and understand what times they might be entering the social network and how often.

So if you have an instagram profile dedicated to people who work night shifts, for example, perhaps the schedule dictated by the statistics is not correct, or if your audience are women housewives, with more than two children, they could have time to see your instagram at different times.

To gain followers on Instagram, there is a tool called Iconosquare , with it, in addition to knowing what is the best time for your publications, you can know other data, such as users who like your posts more, and the filters that generate more likes .

Most used filters

Do you think that a photography filter can be the key to gain followers on Instagram? When editing photos, instagram has 24 default filters, (and 11 filters for publications in Stories) however, you can manipulate the photos with many more functions such as brightness, shadows, saturation and more.

Filter tips

According to the famous specialist in Instagram Curalate, the images with more bluish and limunidado filters can generate more traffic in comparison with the red or orange tones.

In general, the instagram profiles with the most interaction, in number of followers and likes, are those that use a certain filter for all the photos, in this way, the feed looks more organized and professional.

One of the latest trends in photo filters on Instagram is making customizable filters with more professional quality, with the VSCO application. This application offers more diversified filters and although it is not integrated with instagram has been a success, the famous hashtag #VSCO

The same happens with the sizes of the photos, with Instagram you can frame your photos, in different sizes, the most advisable is to choose one of the two options and always work with that guy, this will help to give a more organized and dedicated face to your profile.

Regarding Instagram Stories , there is not yet a statistic about the color filters applied to the images, however it is recommended that you let the high contrast filters rest, because they remove the prominence of the message.

If we talk about the famous filters, as well as entertainment, they generate a lot of interaction, of course, that you should be consistent with the message you want to give your audience, if you manage the profile of a company , probably the face filters are not the most appropriate to use in your profile, leave them for your personal profile or for the instagramers of the moment. You could lose your followers on Instagram

What type of content publish

The type of content you must publish depends a lot on your goal with the social network and with your followers. Many companies and entrepreneurs sin to publish the same type of content on all social networks, whether on Facebook, Twitter, and even LinkedIn. Already thinking how boring it is to see the same thing on all social networks?

Instagram by its essence, it is a simpler network, which must have a more concrete and totally visual type of information.

So, for example, you could use a simpler language in this social network, show how it is day to day within your company, or tell some more human and real stories about your brand and leave the most elaborated content for LinkedIn.

Instagram is content. You must study your audience well, and understand their characteristics, know what they expect to find in a social network like instagram and what makes the most sense to you as a company or brand.

In Stories, we could talk about a much milder content, short and concrete messages. Whether it is photographs, videos or written messages. Always take care not to suffocate your audience with "much of the same" always remember that if you have followers is because they think your content is interesting, then give them what they are asking.

Many instagram profiles fall into the error of publishing many Stories too often, this ends up tiring your audience and make you lose followers

Using the emojis in Instagram

The emoji came to our digital worlds and occupied a large space when it came to communicating. Happy faces and hearts among others give a sense of more proximity to your audience, however, you should not confuse and know the limit of use of emojis, because if you have a more serious business, writing and commenting with emojis will not give a good impression to your followers, who are very likely customers or could become customers in a short time. You must study your audience and know if the language of the emojis is the most appropriate for him.

If we talk about Emojis for Stories, we can say that here they are more than welcome. As the name implies, in this instagram tool is used to tell stories and emojis are excellent allies when it comes to reinforcing a feeling. Do not forget to set limits, be careful with the chosen size and emoji, although it may seem harmless, it can be a double-edged sword.

26 tips to get more followers on Instagram

1. Connect your Instagram to other social networks

To spread your profile and increase the number of followers, the first thing you should do is connect your account to your other social networks.


For that, enter the options area of ​​the application, choose "linked accounts" in Settings and then select the alternatives of your choice.

how to get more followers on Instagram

So you can share your images on other platforms such as Facebook, Twitter, Flickr, Tmblr, Swarm, VKontakte, Ameba and Ok.ru. Increasing the reach of your publications and the opportunity to be seen and discovered by other users.

2. Learn to use the Hashtags

A Hashtag comes from the numeral symbol (#) with a word that you want to present as a description of that publication. You should already have seen some super popular like #lookdeldia or #instafood in Instagram, Twitter and even Facebook posts. Proper use of this resource allows users to find your business more easily. In addition to allowing the organization of your content by categories within the network.

Always try to use hashtags that are directly related to your image and avoid floods. As much as that increases the scope of your business, it confuses the user experience that already accompanies your publications.

In case you want to use them, you can do so in the comments area of ​​your posts without polluting another person's timeline.

3. Find photos that are really interesting

Another factor that makes all the difference in the engagement of Instagram users is the quality of the photos you post.

Do not be afraid to use angles, or experience good lighting or opt for good quality when taking your photos. That difference can guarantee a large number of "I like you" and draw the attention of whoever is walking along the timeline.

It is also essential to define a specific visual identity for your business, so you will have more chances of having a photo recognized as yours anywhere in the social network. Do you want an example? Look at the @RockContent account and see how the photos, videos and images have a well-defined pattern. That helps to establish a much stronger link with the user.

Remember also that it is essential to understand what is successful with your person . Experimenting is the key to aligning your brand with the interests of the public, and that is an important step when it comes to guaranteeing engagement.

4. Being present in the network

Your presence in social networks is very important when it comes to keeping the public interested in your content. It's no use if you follow all the advice, post incredible photos and make the best comments only once a week.

To increase the engagement rate , you need to be a heavy user of the social network. Do not economize on the "likes" in the photos of other users, comment when you have something relevant to say (without advertising disguised as a comment) and maintain a good rate of publication.

It is also worth sharing images of other accounts in your area of ​​action. Who knows, so you can earn the mention with a link to your profile.

5. Feed the engagement in your account

Your publications will not receive interactions if you do not take the initiative. Therefore, take a first step and stimulate these new contacts. Say "I like it", comment and mark the coolest photos you find, always opting for publications that are related to your business or influential people in the area.

A good alternative is to start conversations with users in your own publications , or also know how to respond to those who spend time to comment on your photos. So you show that you are active and you care about visitors.

6. Take advantage of the alternative of sponsored publications

As in the ads for Facebook, the use of publications sponsored by Instagram, allows the segmentation of the public of interest, which optimizes, and much, the results of your campaigns.

Take advantage of the open possibilities of inserting sponsored messages to publicize events, offer advantages and attract the attention of the public that your business has not yet followed, guaranteeing that more users have access to your news.

However, do not forget that this alternative requires an investment proportional to the success of your campaign, and it needs to be very well planned to generate the desired results.

7. Varies in content

Experiment vary the format of your publications , using the alternatives of video and image that can be uploaded to Instagram.


When they are well made, the videos have a three times higher engagement rate than in the photos, so make good use of the tool and do your best in the editing for users to interact with the brand.

Everything is worth: product demonstrations, making of , interviews, preview of the launches and everything else that your brand can produce. The important thing is to be aware with your marketing proposal.

8. Learn from the competition

Do you know any super cool action that your competitor did and generated great results? Well, you can and must learn from this and apply what you can absorb in your own business. But, what if the actions fail? They also need to be analyzed and, believe it or not, you may end up teaching much more than the success of the competition.

That's because this type of analysis will be fundamental for you to understand better the public with which your competition deals and that, at some point, may end up becoming yours.

Therefore, follow the competition and stay tuned to everything and any interaction on the network. Comments, "I like it", publications and differentiated actions need to be monitored all the time so that you do not fall behind.

9. Learn how to manage your accounts

There are several applications that help in the management of your Instagram accounts. With multiple active accounts, it is much easier to maintain the frequency of publications; besides the accompaniment that is made of the behavior of each one.

Apps such as Latergram, Instamizer, TakeOff, Machinegram and Schedugram, for example, help in this monitoring process and can even guarantee some extra functions such as scheduling of publications.

There is a huge diversity of applications that can be useful, such as InstaCommentor, which monitors and manages comments. InstaFollow, which reveals who has stopped following the brand.

It is the responsibility of the person in charge of the page to discover what are the best tools available for your business.

10. Create an editorial calendar

The organization is the key to the success of any digital marketing strategy, and an editorial calendar can save time and ensure a good distribution of content throughout the year and, especially, on special dates such as Christmas, Easter or the birthday of the company.

It is clear that there are publications at the moment, but it is extremely important to define the content to be previously exhibited. In the end, a good strategy requires time to be planned and, with a good developed calendar, you can alter the script in any situation out of the ordinary.

11. Find the tone of your brand

Do not insist on trying to repeat the same formula: each business has a specific tone to deal with your audience, and that depends as much on the way you position yourself in front of your person as on how it consumes and interprets your brand.

Therefore, it is necessary to adapt the way you communicate based on age, niche and type of product offered to ensure that it can create a sense of identification in the recipient.

Informality and the use of jargons may not be ideal for all segments. From there it is valid to experiment and see what really works with your business.

12. Support social causes

Do not be afraid to join an interesting movement for social networks. It is important to evaluate the ideological position of your company and thus show empathic in the struggles for social improvements.

Does your company act in the branch of pet stores? Consider promoting animal adoption campaigns and producing awareness content. Is your business involved with the production of events? Plan beneficiary actions for recognized identities.

Smart positioning helps in engagement and communication with your audience, in addition to promoting actions for a much better world.

13. Interact with other brands

Followers are not the only audience of a B2C company. Interaction with other stakeholders, such as business partners, suppliers and even the competition itself, can be an excellent strategy to expand the commercial possibilities and help in the promotion of your brand.

There are several examples of cases of interaction between brands in social networks involving large companies. Comments, quotes and hashtags are always welcome in these cases and can even bring some interesting associations and guestposts on Instagram.

14. Understand how the network works

Knowing the data and main statistics of Instagram help when planning your script for the network.

Of course, that familiarity only changes with the constant habit of publications and interactions, but you can take a shortcut and take advantage of some valuable information for those who are now coming to Instagram:

" 50% of Instagram texts are accompanied by some Emoji." Via SproutSocial
"Photos that show some face have 38% more likes than other types of photos" Via Gatech
"Images with large negative space generate 29% more likes than those with little free space" Via SproutSocial
"Publications that use both Hashtags and the location defined on the map generate much more engagement than the others" Via Simplymeasured
"A study of 55 active brands on Instagram recorded that the average number of publications is one and a half per day" Via UnionMetrics
"Users lose, on average, 70% of what is published daily by the accounts that follow." Via Instagram
Of course, that's just a basic introduction. With time you will understand better how your audience behaves and you will have much more material to plan your marketing strategies in the social network.

15. Promote exclusive draws

One of the simple ways to get new followers is through the realization of raffles that request to share the content. On Facebook and Twitter that action is simple, but by Instagram may not be so.

However, you can suggest, for example, that those interested in the promotion follow your account and share a specific photo through Regrann, a specific application for it.

However, in case you prefer, it is possible to take advantage of the immersion of the networks and request in the promotion, that people share your photo on Instagram through Facebook using their own hashtag for the event.

The ideal here is to know how your person behaves in order to get the best results. In case a draw format has not generated the expected engagement , it alternates between the prize, the integrated networks, the draw period, the conditions for participation, etc.

16. Monitor and analyze the results constantly

The analysis of the results is an extremely efficient strategy in any type of media (digital). And it's clear that that would not be different for Instagram. There are several tools that help in the data collection of the platform, such as Iconosquare, SimpleMeasured, InstaFollow, Union Metrics and Crowdfire.

Defining goals and metrics is one of the main steps in the formulation of your online strategy, and these are essential for monitoring the results and visualizing the need to change positioning.

Therefore, focus on building realistic short and long-term goals, so that it is possible to observe the evolution of your business while still guaranteeing space for emergency reformulations.

17. Do not be afraid of the tests

With the support offered by the collection of data, metrics and other information, testing for the readjustment of the online strategy is much easier.

Make similar publications at different times or days and see which one has the best performance. Analyze the size of the text, language, quality of the images , content mix, use of hashtags, etc., and discover which ones have better engagement rates .

Write down your result and discover how your person behaves with respect to your brand and do not be afraid to risk it. If the results are not changing, it is also worth considering doing an investigation with your audience to know, directly, what are the strengths and weaknesses of your Instagram strategy.

18. Customize your profile

The space destined for the biography on Instagram can be used by your company in an intelligent and strategic way. Take advantage of this area to list the main links of your business, prioritizing the website, blogs and finally, social networks such as Facebook, for example.


19. Find the perfect time for your publications

Time is another factor that should be considered when publishing any content. As the network is organized chronologically, it is important to take advantage of peak hours and distribute your publications well in a way that maximizes viewing opportunities.

The time also applies to commemorative dates, awareness campaigns and commercial dates such as Black Friday and Cyber ​​Monday, for example. Therefore, stay tuned and do not waste the opportunity to post something well aligned.

20. Discover the satellite applications of Instagram

Instagram has two satellite applications: Layout, used to reorganize more than one photo within the same frame, and Boomerang, used to create small animations in loops with your videos.

Both allow you to export the content for Instagram and make them available to your timeline, creating differentiated publications that can help in the engagement rate .

21. Take advantage of the geotagging functions of the network

Geographic information can be extremely interesting for a business, but mainly for products and services that have specific points of sale or promotion of events.

Therefore, whenever you post a photo, show your followers where it was taken. Do not be afraid to mark it on your map. Many users do searches for nearby locales, and that may be an optimal opportunity to get more views. In addition to that, you can also use that alternative to filter users and know who is in the vicinity of your business.

22. Use more than one channel to promote your profile on Instagram

If your company has other social networks you can take advantage of its reach to spread the profile of Instagram. Whenever you share a photo, for example, try to put the Instagram link, distribute some Hashtags or indicate a shortcut in the profiles of the networks.

If you have a mailing, invite your contacts to also follow Instagram. It is equally valid for the blog, official site and graphic material such as banners, outdoors and flyers. Mixing the online and offline strategies of your business, can be the key to success in the conquests of more followers on Instagram.

23. Explore the potential of Instagram Stories

Instagram Stories was the last update of weight in the network, more if you need to be present and hook with your brand.

That alternative allows you, as in Snapchat, to record small videos or take pictures with the difference of the 24 hour expiration time. That is, all content that you upload to the Instagram Stories line will expire within a day, being inaccessible to other users of the network.

With Stories you can invest in coupons with validation date, exclusive content behind the scenes and adopt a rather informal tone for your publications.

24. Make Guest Posts

The same thing you just read. By Instagram, the Guest Post rule is also valid, and that can be an excellent alternative to create new working relationships and guarantee more followers in your profile.

Experiment with photographing the product of the associated company next to yours and make a creative legend. You can even suggest a joke between the two brands, integrating the publications and adopting a more informal tone.

The advantage of the Guest Post is that it is a free form of disclosure that will bring benefits for all participants.

25. Write interesting legends

Many companies ignore the legends of the photo, forgetting that the content covers everything your company puts on the network, be it text, image or even emojis.

Experiment by making interesting texts or inspiring your audience. It is also worth considering questions to increase engagement or the CTA itself that invites the audience to comment on some interesting story.

The important thing here is not to leave the legend to the end . She needs to have coherence with your image and is still a powerful tool of attachment.

26. Learn how to use CTAs in your publications

CTAs or Call to actions, are those small calls to action that we place at the end of a content , inviting the reader to perform some action.

In Instagram you can take advantage of the area of ​​the legend to insert CTAs that intrigue your person and take you to discover more about your business. Consider the possibility of a CTA with a link to the other social networks. Also, CTAs that call the user to comment on your post or share some experience. It is worth suggesting:

The discharge of rich materials
Give "like" in the photos
Become a follower
Know some campaign
Visit the blog, sign up for the newsletter,
etc.
Remember to adapt the CTA to the tone of communication with the person and the published image. Coherence is everything in Instagram.

27. # S4S and #FollowFriday

The Hastags # S4S (Share for Share, or share in exchange for being shared) and #FollowFridyay (something like, follow on Friday), are two interesting alternatives for those who want a shortcut when it comes to getting new followers and increasing the reach of network.

These labels guarantee that users who are interested in following new accounts in exchange for being reciprocally followed, reach your brand and join the numbers.

Of course, that is a skinny strategy that has little return for your brand . Well, the opportunity to reach someone who is certainly interested in your business and not in the numbers, is very low.

But it's worth entering the game and taking advantage of the interactions generated by each specific hashtag of the network.

28. Gifs on Instagram Stories

First came the polls , which allowed more interaction with the public, were quite useful to check hypotheses about the followers and now the GIF, which made even more fun and active Instagram publications. The photographs stopped being flat and gained movement. Be careful and do not abuse this new update, but take advantage if you think you can get to conquer your followers.

Last words

All these tips can help you in the construction of a legion of followers for your Instagram, but do not forget that the most important thing is that you know how to communicate and maintain a consistency in the tone of your company's voice.

A good visual identity, in-depth knowledge of the person and relevant content, can work wonders in any digital marketing strategy, and the same happens in Instagram.


Remember that people are in that network to share good times , so, ask yourself what your company can do to contribute in that way.